When it comes to market research, we all have limited time and resources. Whether you’re launching a new product, expanding your business, or just trying to get a better understanding of your target audience, conducting market research is a great way to get insight into who your customers are and what they want. While traditional methods such as focus groups or surveys can be helpful, these take up a lot of time and may not yield the level of insight that you need. Fortunately, there are many affordable and accessible resources for market research that will make your life much easier.
If you’re reading this article, chances are that you’re struggling with finding the information you need to conduct effective market research on your business or product. The good news is that there are plenty of amazing sites out there dedicated to helping people just like you find exactly what they need for their market research fast and cheap! From marketplaces for stock images to online communities for finding beta testers and more, here are seven must-know resources for market research to help save you hours of time…
One of the most important parts of market research is understanding your customers and what they’re looking for in your product or service. Getting your product in the hands of real customers as early as possible is a great way to start doing this, but it can be difficult to find people to help. UserTesting allows you to hire unbiased customers to test your product while also giving you the feedback they have while interacting with your product.
At just $79 per test, it’s an affordable way to get real customer feedback without breaking the bank. UserTesting also allows you to test your website or app and see how customers interact with it, which can UserTesting is a great way to get real customer feedback for cheap and early in the development process!
Google’s Big Picture
Before you start diving into specific research topics, it’s a good idea to get a big-picture view of what you’re researching. If you’re expanding into a new market
Google’s Big Picture allows you to search for a term and then view a chart that includes related searches, related searches that Google predicts will rise in popularity, related images, related articles, related videos, and related news. This allows you to get a high-level view of what’s surrounding your research, which can be really helpful for getting insight into the big picture.
One of the best ways to understand your customers and the language they use is to dive into the language that they use. This can be very helpful in marketing, as knowing what terms customers use when talking about your product or service can make your marketing much more effective. Textio allows you to search for keywords related to your product or service,
This can be very helpful for understanding the language that your customers use when talking about your product and the language that you should use in marketing. This can help you to be more effective with your marketing while also making your marketing look natural and authentic instead of forced and artificial, which can be a challenge when trying to understand what your customers are saying!
Marketing Chorus Voice of Customer
While Textio is great for understanding the language that customers use, the Voice of Customer (VoC) is a tool that can help you understand the sentiment behind the language. If you have a specific product or service that you’re trying to understand, you can enter it into the tool and receive a report with graphs and information on how customers currently feel about that product or service. You can also enter a general term and get a report on how customers feel about that general category. This can be really helpful for understanding the sentiment behind the language that customers use, which can be very helpful for marketing.
Rand Corporation’s Catalog of Market Research
If you’re looking for a more general overview of everything that you might want to research, Rand’s catalog of market research is a good resource. It has a ton of different data points and information that can be helpful to someone trying to get a broad understanding of a particular market or industry.
Ipsos Insight and Types Of research
If you’re looking to conduct more in-depth market research, Ipsos offers a variety of different research types. They have standard market research like Customer Experience, Customer Needs and Wants, and Brand Health and Reputation, as well as more specialized options like Competitive Intelligence, Product/Service Health and Feasibility, and Product/Service Positioning.
They also have options for Digital Transformation and Artificial Intelligence. Depending on the type of research you’re looking for, Ipsos has something that may fit your needs. They also have information on the cost of each different type of research, which can be helpful when planning your budget.
Finally, Sprout Assist is a great tool for finding paid focus groups and beta testers. This may not sound like market research, but it can certainly be helpful for getting insight into your customers and their needs. Conducting focus groups and using Sprout Assist is a great way to test out some new ideas, gather customer feedback, and get qualitative data to help inform your decision-making.
Focus groups are a great way to get feedback from customers on an idea, product, or marketing strategy without having to do a formal survey. You can use Sprout Assist to find people in your area to participate in your focus groups, and they will also help facilitate the discussion so you don’t have to do it all on your own.
Market research is critical to business success. If you’re launching a new product, it’s important to know who your customers are and what they want. If you’re expanding into a new market, it’s important to Market research will help you answer all of these questions and more. There are lots of resources for conducting market research, from general websites that give high-level overviews of industries and markets to specific tools that help with everything from general research to customer focus groups.